In order to get in the game of being a media company one must first figure out where their company stands.
Starting a strategic social media plan can be overwhelming. There are a few big questions that can cause organizational paralysis...the most daunting of which is "where do we begin?" followed by "what's happening that we don't know about?"
But knowledge is a catalyst to action. And, as with the formation of most business strategies, you need to understand it in order to set a course for change.
Creating a social strategy...
So in order to begin to formulate social strategy within an enterprise, the first place to start is to conduct a discovery audit: to find out what is happening in the social sphere. Only then can programs be developed that engage best practices.Continue reading "Social Media Discovery Is The First Step to Being A Media Company" »