Social Media: Why Business Leaders Should Care

By Don Bulmer

I had a great discussion last week with Mike Kelly, CEO at Techtel, and Peter Auditore, about social media and why business leaders should care.

If you agree with the premise that we now live and work in a world that is increasingly becoming more and more ‘social’ then it is easy to understand that new rules in business are being written for companies to be successful and compete.

Social media now thrives in a dynamic environment as a result of the convergence of many great enabling technologies built around the Internet, Web 2.0, and mobile along with advancements in bandwidth and connectivity (among other things).

We now operate in a world where hundreds of millions of people are seamlessly connected through devices and the Internet - sharing billions of pieces of content, information and experiences on a daily basis. It is just amazing.