Every Company Is A Media Companytag:typepad.com,2003:weblog-812506592695150192011-02-09T04:29:49-08:00Tens of thousands of journalist jobs are not coming back — every company has to learn how to be a media company because if you aren't seen — you don't exist. Here's how to be a media company.TypePadPlacing Value on Social and Online Media Buzztag:typepad.com,2003:post-6a01310f71ea03970c0148c87b57bf970c2011-02-09T04:29:49-08:002011-02-09T04:30:14-08:00By Don Bulmer Is it really possible to measure the impact and quantify the monetary value of 'buzz' generated through social and online media channels? A few weeks ago, a New York-based company called General Sentiment released a report that attempted to do this. Below is a graphic from the...EditorEvery Company Is a Media Company: SAP’s Influencer Summittag:typepad.com,2003:post-6a01310f71ea03970c0148c6988fad970c2010-12-10T06:36:59-08:002019-04-17T15:33:04-07:00By Don Bulmer This year’s (2010) SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski’s quote: “Every Company is a Media Company.” SAP’s amazing team of communication, marketing and business professionals just wrapped up their 2010 Annual Influencer Summit in...EditorEC=SC (Every Company Must be a Storytelling Company)tag:typepad.com,2003:post-6a01310f71ea03970c0133f316653a970b2010-08-15T12:23:24-07:002010-08-15T12:23:24-07:00Guest Post by Kathy Klotz-Guest Tom Foremski maintains that every company today must be a media company. I believe that to be true, but I also think it’s more fundamental than that. Every company must be good at telling stories in the world of new media. If content is king,...Editor13 Rules of Leadership for Communication, Influence and Social Media Strategytag:typepad.com,2003:post-6a01310f71ea03970c01348639b205970c2010-08-15T12:01:04-07:002010-08-15T12:03:08-07:00By Don Bulmer For many years I have drawn great inspiration and lessons from leaders of all sorts - political, corporate, social and the like. A political and social leader who has had among the greatest impact on me is former U.S. Army General and U.S. Secretary of State, Colin...EditorSocial Media Is A Relentless Task Master: How and Why To Gain Controltag:typepad.com,2003:post-6a01310f71ea03970c013484412e71970c2010-06-14T19:06:18-07:002010-06-14T19:06:18-07:00Social Media is a relentless taskmaster. Once you begin participating in a social media marketing or thought leadership effort, it is hard to stop posting -- even for a moment. It is a cognitive treadmill with no obvious stop button. At least, that’s what so many have been told.EditorHow to Use Twitter to Understand Brand Perceptiontag:typepad.com,2003:post-6a01310f71ea03970c0133f0ca8222970b2010-06-11T06:16:41-07:002010-06-11T06:18:28-07:00By Don Bulmer For many executives, when it comes to understanding basic stakeholder perception and sentiment towards a company's product or corporate brand in the social web, Twitter is a great and safe place to start. People who 'tweet' want to be listened to, they want to be heard. As...EditorDesign Thinking for Developing Innovative Communication Strategiestag:typepad.com,2003:post-6a01310f71ea03970c0133f029ce7b970b2010-06-04T16:21:58-07:002010-06-05T06:42:24-07:00By Don Bulmer I have drawn great inspiration from concepts of design thinking over the last four years as a basis to create and implement innovative communication and influence programs. After a recent conversation with a member of my team at SAP - Carly Cooper - I am further inspired...EditorThe Economics of Social Businesstag:typepad.com,2003:post-6a01310f71ea03970c013480157107970c2010-04-23T10:30:48-07:002010-05-19T16:23:08-07:00By Don Bulmer Co-Authored By: Peter J. Auditore and Natalie Petouhoff I have asked Natalie Petouhoff to join me in writing this week’s blog post. Natalie was a leading CRM analyst at the Forrester Group and I enjoyed meeting and spending time with her at the SCRM conference with the...EditorIf Every Company is a Media Company…Then Who Owns Social Media?tag:typepad.com,2003:post-6a01310f71ea03970c01348001f28f970c2010-04-20T11:26:53-07:002010-05-19T16:23:56-07:00By Don Bulmer Answer: Everyone! Social media has evolved significantly from its roots in marketing and corporate communications to the point that it should no longer be viewed as merely a function or a discipline within a company. In a business context, social media is no longer just a destination...EditorSocial Media: Why Business Leaders Should Caretag:typepad.com,2003:post-6a01310f71ea03970c0131100a6ed3970c2010-04-01T17:14:59-07:002010-04-06T12:01:23-07:00By Don Bulmer I had a great discussion last week with Mike Kelly, CEO at Techtel, and Peter Auditore, about social media and why business leaders should care. If you agree with the premise that we now live and work in a world that is increasingly becoming more and more...Editor