Every company is (now) indeed a media company. Over the past two years, many communication leaders have had to rethink the design of their programs, mission, organizational structures and purpose - to better enable their companies to lead in a hypercompetitive and increasingly social business environment.
Without a doubt, social media has creeped its way into the core of business operations and strategy at companies of all size and industry orientation - around the word.
Business leaders are starting to take stock of how people (consumers, employees, partners and influencers) are using social technologies to inform, shape and share opinions about their companies. In fact, many companies are actively incorporating ‘social strategy’ and ‘social thinking’ into the core of their innovation process (research and development), service and support operations, sales and partner programs, and of course employee engagement efforts.
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