After a recent conversation with a member of my team at SAP - Carly Cooper - I am further inspired to delve more deeply into the realm of design thinking as I feel that it represents one of the best frameworks for marketing and communication professionals to understand as they adjust to the current socioeconomic trends transforming business - as a result of social media.
The unstated ideas and principles of design thinking have been in practice for centuries and have served as the basis for many technology and business model innovations.
Companies like Apple, Dell, Proctor & Gamble and recent upstarts like Better Place and Salesforce.com have famously validated these principles to create significant game changing business models and innovations that in many ways have redefined the landscape of their respective industries.
The team at IDEO have formalized these concepts over the last decade with frameworks that have been refined, debated and discussed among an impressive group of thought leaders, practitioners and innovators.
Hasso Plattner a co-founder of SAP has become a patron of design thinking through his great efforts to sponsor the Hasso Plattner Institute of Design at Stanford University and the Hasso Plattner Institute in Potsdam, Germany.
What is Design Thinking?
Wikipedia defines design thinking as: