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03/30/2010

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andrew

From the content of this post to the actual name of this URL, you've put it very nicely. Every company with an interest in surviving needs to pay attention to your concept. Sure, there will be some who argue against this and point to examples of companies who don't heed this advice and are still running smoothly, but the test of time has not yet been applied. As you point out, this is the tip of the iceberg in terms of what comes next. It's the start of a revolution that won't slow down. Teenagers (and younger) are spending more and more time in this digital environment, interacting with brands and are coming to expect this 2-way conversation. And guess what, the teenagers of today are the adults of tomorrow. I'm looking forward to subscribing to this blog.

tom abate

So true, Tom. Glad you created the site and focused the discussion.

Tshelton

Tom - totally agree with your thesis. This is why we are recommending to clients now that they create a corporate newsroom - we call it a Twitterroom. Not because it is just about Twitter of course, but because it is the tip of the spear for companies trying to understand how to engage with their markets.

More on our Twitter room concept here:

http://open-first.com/2010/04/12/managing-your-online-communications/

Marie Perruchet

That's so true. Mainstream media can't fulfill anymore their role as they use to do.
There's definitively a switch from traditional media to corporate companies which have to bring their own content and that, in a professional way.

David Tebbutt

Hole in one Mr Foremski. I'm subscribing now.

Stephen Roy

Very well stated.

In experience though, many companies interpret this as a license to finally print, copy and mail their unedited sales pitch to the world.

Being a media company is about content yes, but content that tells a story, expresses new ideas and offers fresh thinking. Almost like the old media companies used to.

mark bjornsaard

very interesting piece - I wrote some notes on developing a content strategy a couple of days ago http://strategicdigitalthinking.blogspot.com/2010/05/developing-social-media-content.html which people might find useful

getting this across to clients is a major challenge - and involves (amoungst many other things) - a far better database of best practice - we know its happening in silos - but some poster brands would be useful - I find myself falling back on those brands publishing semantic data / launching APIs (BBC, NY times, Mastercard, UPS) - which is a whole other can of worms for people to get their heads round

Melinda Hood

I think you make excellent points and would like to learn more about what you mean by every company is a media company, not just a social media company.

ClubPenguin

There's definitively a switch from traditional media to corporate companies which have to bring their own content and that, in a professional way.

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You definitely hit the nail on the head with your article. It seems there is a neverending supply of places where you can get up to the minute news and media coverage.

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Hi there,

I absolutely agree with that, if a company have may 1000 or even 1 million customers and they provide them with information about whatever they are selling or the service they area providing this must be dealt with as a media company. They may be using this media effect for their own benefit but smart people can come with ideas to benefit from it too. For example when someone provide a service that is very related to a big company that may be complementary to the big company's product the new service will be popular in very shorter time than in other conditions because they used the media of the big company to there own benefit.

I hope that I have said it right as my English is not very good.

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Every company is a media company indeed. Thanks for putting this up, its truth resonates loudly.

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